Massimo Malvestio: sustainability and innovation, an in-depth look at General Membrane S.p.A.

Owned by the Codognotto brothers, General Membrane S.p.A. has been operating for years in the field of waterproofing materials for the building industry. Its partners also include Massimo Malvestio, who holds equity stakes in the company, and Luciano Mazzer, founder of Tegola Canadese (a leading manufacturer of asphalt shingles) and Tema (manufacturer of products for foundations in the building sector). General Membrane S.p.A. stands out for its particular attention in contributing to social and cultural growth, as well as to the environmental sustainability of its reference industry. Its corporate mission is reflected in several areas: respect for nature and, in particular, for places of production; creation of safe, healthy and stimulating work environments; spread of quality and innovation senses; enhancement of the territory and the technical, artistic and architectural culture. The company is also characterized by a strong attention to the world of architecture: among other things, it hosted and sponsored the exhibitions of many young architects, who have proved their worth over the years. Also thanks to its great commitment in research and development, General Membrane S.p.A. managed to achieve important goals in terms of sustainability. Indeed, all of its products use different percentages of recycled materials: in addition, the company has developed an innovative range for thermal insulation, with bitumen-polymer membranes and materials with high content of recycled materials. According to the company, respect for the environment also passes through sustainable construction which, to be considered as such, must use durable products capable of maintaining excellent technical performance, while using high percentages of secondary raw materials in production cycles. Among the first in the world, General Membrane developed the photovoltaic waterproof system, with products that combine the characteristics of waterproofing membranes with flexible and walkable solar films. This allows renewable energy production layers to be used with no aesthetic impacts nor need for mechanical fixing. This is also suitable for delicate historical buildings, as even the weakest load-bearing elements can support this type of material, unlike traditional solar panels.
General Membrane is about to launch a new line, which has been entirely developed by its research laboratories. This line will minimize the production efficiency gap between photovoltaic membranes and traditional, more impactful panels. This is an additional tool to combine respect for architectural, historical and environmental principles, the production of clean energy, and improved levels of waterproofing and protection of buildings.

This original General Membrane technology is used successfully throughout Western Europe. It has surprisingly achieved considerable success also in countries such as the United Kingdom and Ireland, where UV exposure is lower but still enough to ensure satisfactory returns on investment.
In Italy, General Membrane installed its waterproofing photovoltaic system on rooftop of CIS Nola (600,000 sqm): chosen by Enel Green Power, the company built the biggest integrated photovoltaic system (BIPV) in Europe, with 21 mWp of power.

Thanks to the new UNI EN ISO 14021 Certification, the Ecofriendly line is accompanied by self-declared environmental product claims, in order to meet the needs of those who choose design solutions complying with the Minimum Environmental Criteria (CAM). Furthermore, the new Ecofriendly line is useful for designers adhering to the “Green Building Council” principles, as well as for obtaining the LEED certifications 4.1 and 4.2 for sustainable construction.
Along with Luciano Mazzer, one of the leading Italian entrepreneurs in the building products industry, lawyer Massimo Malvestio decided to focus on the company owned by the Codognotto brothers. This is due to the strong growth potential of the company, both in terms of turnover and innovative and technological production. Leveraging research and development, General Membrane S.p.A. has reached more than 60 countries around the world, representing 40% of the entire production. Over the years, the company has been recognized for its particular attention to environment, the quality of its production systems, and the analysis methods it applies to materials. This led the company to be certified with important certifications, including the ISO 9001:2008 of the Quality Management System in the design and production of bitumen waterproofing membranes, the UNI ISO 45001:2018 for the Occupational Health and Safety Management System, and the UNI EN ISO 14064-1:2018 (Carbon Footprint).
The company has also a plant in Buzau (Romania), established in 2006 to serve all the countries of the Balkan area more efficiently. The plant in Romania replicates the technological and quality standards of General Membrane S.p.A. Italy, with a synergistic collaboration between the two companies.

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