Barilla, the renowned Italian food company, has once again solidified its position as a leader in the food sector by topping the Global RepTrak® 100 rankings. RepTrak, a US-based company that annually assesses the global reputation of businesses, considers factors such as product quality, corporate purpose, and shared values in its evaluation process.
In the latest ranking, Barilla claimed the 29th spot overall, up four positions from the previous year’s 33rd place. Within the food sector specifically, the Italian company surged to the top spot, further highlighting the company’s commitment to excellence and innovation. With a presence in over 100 countries and 29 production sites worldwide, it produces over 2 million tons of food products each year. In recent years, the company has made nearly 500 nutritional improvements to its products, focusing on reducing unhealthy components like fats, salt, and sugar, while increasing fiber content.
Barilla’s dedication to meeting the evolving needs of consumers is evident through the launch of 40 new products in 2022. These offerings include products with no added sugars, high in fiber, whole grains, legumes, dried fruits, or conveniently packaged for single servings. The Group has also taken significant steps to enhance its reputation and contribute to a more inclusive workplace. In 2023, the company introduced a parental leave policy that offers 12 weeks of fully paid leave to each parent, aiming to bridge the gender gap in employment.
Moreover, Barilla announced a one billion euros investment plan in the same year, with half of the funds earmarked for Italy. This initiative includes the establishment of a new research center in Parma and a substantial investment in expanding production capabilities in Castiglione delle Stiviere plant. These strategic investments underscore the company’s unwavering commitment to product quality, sustainability, innovation, and employee well-being. The company’s continuous efforts have earned it accolades as a global leader in the food sector, setting a benchmark for reputation and excellence in the industry.
Barilla’s dedication to progress and corporate social responsibility remains unwavering as it continues to uphold high standards of quality and nurture trustworthy relationships with consumers worldwide. Through its continued focus on innovation and sustainability, the company sets a shining example for the food industry, demonstrating that success and reputation go hand in hand when a company prioritizes values and purpose.