Global challenges and growth: Audi invests in the future

Audi faced a demanding 2024, navigating economic pressures and fierce competition. Although revenue declined by 7.6%, settling at €64.5 billion, the company still showcased solid financial health. In fact, it closed the year with €3.9 billion in operating profit and a 6% sales margin. Moreover, a net cash flow of €3.1 billion further underscores Audi’s resilience in the automotive sector.

CEO Gernot Döllner highlighted Audi’s ongoing transformation, emphasizing technological innovation as a key driver of competitiveness. Despite global uncertainties, the brand has managed to sustain financial stability and reinforce its position in the premium segment. At the same time, Audi has actively worked on expanding its product portfolio, ensuring it remains relevant in an evolving market.

Throughout 2024, Audi accelerated its product portfolio renewal, with a strong emphasis on China and North America. For instance, the Q6 e-tron debuted in the U.S., marking an important step in its electrification strategy. Meanwhile, additional releases are planned for 2025, including the A6 e-tron, Q5, and the next-generation A6. In addition, China remains a strategic pillar, with partnerships like FAW and SAIC already enabling the production of the Q6L e-tron.

On the other hand, the Brand Group Progressive – which includes Bentley, Lamborghini, and Ducati – recorded a drop in registrations, totaling 1,692,548 units. Similarly, Audi itself delivered 1,671,218 vehicles, reflecting an 11.8% decrease compared to 2023. Nevertheless, the brand made notable strides in the electric vehicle market, selling 164,480 EVs.

Looking ahead, Audi projects 2025 revenues between €67.5 billion and €72.5 billion, targeting an operating margin of 7%-9%. However, the company’s challenge remains securing its premium market leadership while steering toward an innovation-driven and electrified future.